Turistas da terceira idade nas Olimpíadas de 2016: guilines para elaboração de projetos para capacitação da cidade do Rio de Janeiro

Abstract

One of the benefits for a city that is going to host an event as big as Olympic Summer Games, regarding the tourism, is the repercussion and spontaneous media of this city as international and national destiny. Thus, Rio de Janeiro needs to use its exposure on media to be consolidated as a competitive global destiny in order to reach several segments, developing programs and projects that meet these social groups needs in a long term market. Therefore, this work defines guidelines for preparing projects that enable different sectors of tourism focused on seniors, which is the segment that presents the highest grown globally and locally scenario. Considering the increase of seniors in the society, it is possible to note either a changing in their lifestyle which is healthier and more active, finding on tourism a way to reachthe happiness and self-realization. The guidelines presented are: Professional qualification; adequacy of tourism; quality stamp creation and; the development of a guide. It is expected Rio de Janeiro becomes a reference for sênior tourism, offering a touristic product with quality for 60-aged peopled with the action implemented.